Auchan Retail, a French's leading retailer group, who operates in 16 countries, employs 330 700 people (on 31/12/2014, average payroll, FTE) and generated in 2014 €63.0 in revenue including taxes for the chains.
They deploy the first supermarket named Auchan in Mipec Long Bien. Auchan’s criteria are "low price every day" (“Giá rẻ mỗi ngày”) with a commercial concept of Discount Generalized, it means getting more items for the same price.
New supermarket with an area of 3,700 m2 in Mipec Long Bien is a convenient shopping place for all families, which answer almost the Vietnamese market requirement: more than 80% domestic products, especially concentrate in fresh food.
It could bring remarkable benefits to residents living in the real estate project of MIPEC and contribute to resolving a huge demand for jobs for the local.